From Hype to Value: Best Practices for Applying AI in Customs Brokerage

From Hype to Value: Best Practices for Applying AI in Customs Brokerage

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Artificial Intelligence is transforming global trade—but for customs brokers and technology providers, separating real opportunity from industry hype can be challenging. Where does AI truly add value in the customs brokerage workflow, and how can organizations prioritize the right use cases?

This webinar is NEI-Accredited for 1 CCS/MCS or LCB Continuing Education Credit.

Speaker(s)

Sam Basu, Amari AI

Sam Basu is the Co-Founder and CEO of Amari, an AI platform built specifically for customs brokers. Amari's technology automates entry preparation, flags compliance exceptions in real time and adapts to regulatory changes, so teams can maintain speed and accuracy. Today, Amari works with the leading custom brokers and processes over 1M+ entries per year, saving brokers thousands of hours of manual data entry and audits. Before founding Amari, Sam spent 6 years as a senior engineer at Google, building large-scale AI and data infrastructure. After seeing firsthand how rapidly the trade landscape was changing, he turned his focus to customs - one of the most document-intensive, regulation-sensitive industries in global commerce.
He looks forward to discussing how purpose-built AI can strengthen the compliance expertise that licensed brokers bring to every shipment.

Omar Abuhashish, Reform AI

Omar Abuhashish is the Co-Founder and CEO of Reform, an AI platform that helps companies automate the complex workflows driving global trade. He works with leading freight forwarders and customs brokers worldwide — conducting process reviews, documentation audits, and hands-on implementations. Holding degrees in Computer Science and Mechanical & Aerospace Engineering from New York University, Omar combines deep technical expertise gained at high-growth startups in San Francisco with a sharp understanding of trade operations. He went through Y Combinator and built a team of exceptional engineers and industry experts dedicated to blending cutting-edge AI with human expertise to streamline compliance, accelerate processing, and recover lost revenue across the supply chain.

Craig Seelig, Cargowise

Craig Seelig, Product Manager Customs and Compliance North America, joined Cargowise in February of 2010 to manage Cargowise’s US Customs products. Craig has almost 40 years of experience in the software industry with executive level responsibilities in Information Technology, customer service, and program management. Craig is a Trade Ambassador with the Trade Support Network (TSN) and also a member of the Technical Advisory Group of the TSN. Craig was also a member of the 16th and 17th terms of COAC. Prior to WiseTech Global, Craig was Vice President of IT, Americas at OHL International and Vice President of Software Development at Theta Systems, Inc.

MODERATOR:

Maria Bermejo-Sanchez

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